Itaú, the largest bank in Brazil, is the Official Sponsor of the Brazilian National Team. This is the campaign for the 2022 World Cup.
ROLE: Executive Creative Director
The visual identity of the campaign was all illustrated showing the different facets of the Brazilian fans and their passion for soccer always accompanied by the shape of the Itaú brand which is the most valuable and well-known brand in Brazil. The illustrations were made by Gabriel Diogo, who besides being an artist is an social media influencer recognized for his soccer's theme illustrations.
The commercial became a music video for the traditional Itaú song made for the World Cup, this time sung by Brazilian music stars: Ludmilla, João Gomes, and Kawe.
The campaign was a huge success on social media with over 10 million interactions using our hashtag. Once again, Itaú's song became the song of the World Cup in Brazil.